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Annual observance

National 7-Eleven Day

July 11 Kindness / Community Updated 2025-12-18

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Overview

National 7-Eleven Day, celebrated annually on July 11th (7/11), marks the unofficial birthday of the convenience store chain 7-Eleven and is famously known for its tradition of offering free Slurpee drinks to customers. This day is a popular marketing event created by the company to show appreciation for its customers, encouraging them to visit stores and enjoy a complimentary frozen treat, especially relevant in the heat of summer. It has become a beloved fixture in American pop culture, drawing crowds to 7-Eleven locations nationwide for their annual giveaway.

Observed each year on July 11, National 7-Eleven Day invites people to pause, share the story, and bring a little themed joy to their day.

Why it matters: National 7-Eleven Day on July 11 celebrates the community spirit fostered by the convenience store chain, which has become a cultural staple since its inception in 1927. The day not only honors customer loyalty with free Slurpees but also highlights the role of local businesses in bringing people together during the summer months.

Origin and story

The first 7-Eleven store opened in Dallas, Texas, in 1927, originally operating as an ice house that sold milk, bread, and eggs.

The Slurpee was invented in 1966 when a soda fountain machine broke down, leading the store owner to put bottles in a freezer, resulting in a slushy consistency.

Quick facts

  • DateJuly 11
  • TypeKindness / Community
  • Great forCommunity groups, Friends, Coworkers

Also on this date

Ways to celebrate

  • Pair music, snacks, or décor that match the theme and enjoy a small break.
  • Write a note or journal entry on why National 7-Eleven Day matters, then set a reminder for next year.
  • Plan a 10-minute activity that fits the kindness / community vibe and make it a mini tradition.
  • National 7-Eleven Day lands on July 11 — host a quick nod with Community groups, Friends and snap a photo.
  • Send a kind note or shout-out to someone who fits the theme.

Fun facts

  • The first 7-Eleven store opened in Dallas, Texas, in 1927, originally operating as an ice house that sold milk, bread, and eggs.
  • The Slurpee was invented in 1966 when a soda fountain machine broke down, leading the store owner to put bottles in a freezer, resulting in a slushy consistency.
  • Before 1946, 7-Eleven stores were known as "Tote'm Stores," changing their name to reflect their extended operating hours from 7 AM to 11 PM.

Sources and attribution

Source not provided.

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FAQ

When is National 7-Eleven Day?
It is observed on July 11 each year.
What is National 7-Eleven Day?
National 7-Eleven Day, celebrated annually on July 11th (7/11), marks the unofficial birthday of the convenience store chain 7-Eleven and is famously known for its tradition of offering free Slurpee drinks to customers. This day is a popular marketing event created by the company to show appreciation for its customers, encouraging them to visit stores and enjoy a complimentary frozen treat, especially relevant in the heat of summer. It has become a beloved fixture in American pop culture, drawing crowds to 7-Eleven locations nationwide for their annual giveaway.
How do people celebrate National 7-Eleven Day?
Pair music, snacks, or décor that match the theme and enjoy a small break.

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