Annual observance

No Bra Day

July 9 Cultural / community observance Updated 2025-12-18

This holiday is featured in the Obscure Holiday Calendar app with emoji-style visuals, reminders, and daily fun facts.

Overview

No Bra Day, observed annually on July 9th, is an unofficial holiday that encourages women to forgo wearing a bra for a day. This observance promotes body positivity, comfort, and self-acceptance, allowing individuals to experience the freedom and natural feel of going braless. It serves as a reminder to prioritize personal comfort and challenge societal norms around women's undergarments, fostering a sense of liberation and personal choice.

Observed each year on July 9, No Bra Day invites people to pause, share the story, and bring a little themed joy to their day.

Why it matters: No Bra Day, observed on July 9, emphasizes body positivity and self-acceptance by encouraging women to embrace comfort and challenge societal norms surrounding undergarments. This observance fosters a sense of liberation, allowing individuals to prioritize their personal choices and celebrate their bodies.

Origin and story

While popularly observed on July 9th for personal comfort, another 'No Bra Day' also takes place on October 13th, often coinciding with Breast Cancer Awareness Month.

The holiday gained significant traction and visibility through grassroots efforts and social media campaigns, with participants sharing their experiences online.

Quick facts

  • DateJuly 9
  • TypeCultural / community observance
  • Great forFriends, Families, Classrooms, Teams

Also on this date

Ways to celebrate

  • No Bra Day lands on July 9 — host a quick nod with Friends, Families and snap a photo.
  • Bring No Bra Day to work or school with a short shout-out in a meeting or group chat.
  • Plan a 10-minute activity that fits the cultural / community observance vibe and make it a mini tradition.
  • Pair music, snacks, or décor that match the theme and enjoy a small break.
  • Share the story of No Bra Day on social and tag it with #nobraday so others can join in.

Fun facts

  • While popularly observed on July 9th for personal comfort, another 'No Bra Day' also takes place on October 13th, often coinciding with Breast Cancer Awareness Month.
  • The holiday gained significant traction and visibility through grassroots efforts and social media campaigns, with participants sharing their experiences online.
  • It encourages dialogue around body image, societal pressure, and the importance of choosing comfort and self-care in daily attire.

Sources and attribution

Source not provided.


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FAQ

When is No Bra Day?
It is observed on July 9 each year.
What is No Bra Day?
No Bra Day, observed annually on July 9th, is an unofficial holiday that encourages women to forgo wearing a bra for a day. This observance promotes body positivity, comfort, and self-acceptance, allowing individuals to experience the freedom and natural feel of going braless. It serves as a reminder to prioritize personal comfort and challenge societal norms around women's undergarments, fostering a sense of liberation and personal choice.
How do people celebrate No Bra Day?
No Bra Day lands on July 9 — host a quick nod with Friends, Families and snap a photo.

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