Beaujolais Nouveau Day
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Overview
Beaujolais Nouveau Day is an annual celebration marking the release of the first wine of the harvest from the Beaujolais region of France. This young, fruity red wine, made from Gamay grapes, is traditionally released at 12:01 AM on the third Thursday of November each year, sparking festivities globally. It signifies the culmination of the grape harvest and the beginning of the new wine season, bringing a fresh taste to wine enthusiasts.
Observed each year on November 21, Beaujolais Nouveau Day invites people to pause, share the story, and bring a little themed joy to their day.
Origin and story
The iconic slogan "Le Beaujolais Nouveau est arrivé!" (The New Beaujolais has arrived!) heralds the wine's official release each year.
Made exclusively from Gamay grapes, Beaujolais Nouveau undergoes a process called carbonic maceration, which contributes to its vibrant fruit flavors and light body without significant tannin extraction.
Quick facts
- DateNovember 21
- TypeFood / Dessert
- Great forFoodies, Chocolate lovers, Home bakers
Also on this date
Ways to celebrate
- Pair music, snacks, or décor that match the theme and enjoy a small break.
- Bring Beaujolais Nouveau Day to work or school with a short shout-out in a meeting or group chat.
- Host a tasting plate with sweet and savory pairings.
- Try a playful twist: cover non-traditional foods in chocolate or sauces inspired by Beaujolais Nouveau Day.
- Plan a 10-minute activity that fits the food / dessert vibe and make it a mini tradition.
Fun facts
- The iconic slogan "Le Beaujolais Nouveau est arrivé!" (The New Beaujolais has arrived!) heralds the wine's official release each year.
- Made exclusively from Gamay grapes, Beaujolais Nouveau undergoes a process called carbonic maceration, which contributes to its vibrant fruit flavors and light body without significant tannin extraction.
- Millions of bottles are shipped and uncorked globally in over 100 countries within days of its release, showcasing its international appeal.
- Despite its French origins, Japan is historically one of the largest export markets for Beaujolais Nouveau, often consuming a significant portion of the annual production.
- The tradition began as a local celebration among Beaujolais winemakers in the 19th century, evolving into a worldwide event in the latter half of the 20th century.
Sources and attribution
Source not provided.
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FAQ
- When is Beaujolais Nouveau Day?
- It is observed on November 21 each year.
- What is Beaujolais Nouveau Day?
- Beaujolais Nouveau Day is an annual celebration marking the release of the first wine of the harvest from the Beaujolais region of France. This young, fruity red wine, made from Gamay grapes, is traditionally released at 12:01 AM on the third Thursday of November each year, sparking festivities globally. It signifies the culmination of the grape harvest and the beginning of the new wine season, bringing a fresh taste to wine enthusiasts.
- How do people celebrate Beaujolais Nouveau Day?
- Pair music, snacks, or décor that match the theme and enjoy a small break.
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