Beaujolais Nouveau Day
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Overview
Beaujolais Nouveau Day is an annual celebration marking the release of the first wine of the harvest from the Beaujolais region of France. This young, fruity red wine, made from Gamay grapes, is traditionally released at 12:01 AM on the third Thursday of November each year, sparking festivities globally. It signifies the culmination of the grape harvest and the beginning of the new wine season, bringing a fresh taste to wine enthusiasts.
Origin and story
The iconic slogan "Le Beaujolais Nouveau est arrivé!" (The New Beaujolais has arrived!) heralds the wine's official release each year.
Made exclusively from Gamay grapes, Beaujolais Nouveau undergoes a process called carbonic maceration, which contributes to its vibrant fruit flavors and light body without significant tannin extraction.
Quick facts
- DateNovember 21
- TypeFood / Dessert
- Great forFoodies, Chocolate lovers, Home bakers
Also on this date
Ways to celebrate
- Pick up a bottle of actual Beaujolais Nouveau — it's only in stores for a few weeks after its release each year.
- Host a small tasting and compare it to a more tannic red; carbonic maceration gives it a lighter body and brighter fruit flavor.
- Toast with the traditional French release-day line: "Le Beaujolais Nouveau est arrivé!"
- Look up carbonic maceration and what makes this wine-making process different from a standard red-wine ferment.
- Pair a glass with something simple like charcuterie or roast chicken — classic pairings for its light style.
Learn more
Fun facts
- The iconic slogan "Le Beaujolais Nouveau est arrivé!" (The New Beaujolais has arrived!) heralds the wine's official release each year.
- Made exclusively from Gamay grapes, Beaujolais Nouveau undergoes a process called carbonic maceration, which contributes to its vibrant fruit flavors and light body without significant tannin extraction.
- Millions of bottles are shipped and uncorked globally in over 100 countries within days of its release, showcasing its international appeal.
- Despite its French origins, Japan is historically one of the largest export markets for Beaujolais Nouveau, often consuming a significant portion of the annual production.
- The tradition began as a local celebration among Beaujolais winemakers in the 19th century, evolving into a worldwide event in the latter half of the 20th century.
Sources and attribution
What Is Beaujolais Nouveau Day? A Brief History (Beaujolais Day)
External links may lead to third-party websites.
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FAQ
- When is Beaujolais Nouveau Day?
- It is observed on the third Thursday of November each year.
- What is Beaujolais Nouveau Day?
- Beaujolais Nouveau Day is an annual celebration marking the release of the first wine of the harvest from the Beaujolais region of France. This young, fruity red wine, made from Gamay grapes, is traditionally released at 12:01 AM on the third Thursday of November each year, sparking festivities globally. It signifies the culmination of the grape harvest and the beginning of the new wine season, bringing a fresh taste to wine enthusiasts.
- How do people celebrate Beaujolais Nouveau Day?
- Pick up a bottle of the actual Beaujolais Nouveau — released once a year, made from Gamay grapes — and toast with the traditional line, "Le Beaujolais Nouveau est arrivé!"
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